In practice
Internally, our employees are made aware of the firms’ activities through the use of email, an intranet, our website and regular newsletters. We also have dedicated staff committees and CSR focus groups who co-ordinate and maintain momentum in our collective efforts.
Externally, Stephensons takes a proactive approach to promotion. We have a dedicated marketing team which utilises the full marketing mix to communicate positive messages, including our website, PR, by entering awards, networking and by aligning ourselves with certain industry standards such as LEXCEL and Investors in People. We are also active members of the Law Society’s Strategic CSR group and the Legal Sector Alliance. See:
www.legalsectoralliance.com.
The firm also communicates responsible business activities to customers and suppliers through regular newsletters, press releases and our website. We also hold several advisory events for our clients throughout the year and support local projects such as awards and charity events through sponsorship.
The firm also works with community support networks such as the Citizens Advice Bureaux, and provides training and development to these groups through seminars, key note speeches and educational courses.
Stephensons is also continually innovating in order to access new markets and provide legal services the way our clients want them. This includes new legal service packages and the introduction of web-based legal documentation.